There's a lot of time, money and energy invested in trying to capture new clients in the DJ world. There are an endless array of marketing options, seminars, workshops and videos that promise to show you how you can find clients and then sell them on your services. Many of these are fine strategies and well worth your time and investment. Some...well...not so much. However there is one really easy, highly effective and relatively inexpensive way to have future clients find you and enthusiastically book your services.
So you wanna know what it is?
Showing posts with label strategies. Show all posts
Showing posts with label strategies. Show all posts
4/13/2011
Why you may not need "The top spot" on Google Search
Much energy, thought and effort is put in to securing the TOP spot on Google, Bing and Yahoo search results. While this was an important consideration for Web 1.0 when customers were new to the web and had not figured out how to use the medium we are now dealing with web savvy consumers. Todays web researcher is more intuitive and has a more acute BS detector which is set for a very low threshold. While SEO (search engine optimization) does need to be a part of a effective overall marketing strategy it is becoming less and less a priority to simply capture that top spot as a means to success. Here's why....
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